Author Archives: Julie Anne Longano

Group Commercial Director NSW at Crocmedia

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Background

Crocmedia is a multi-platform content and entertainment group of companies with the unique capability to deliver brand stories to national audiences across Australia. Their  commitment to create bespoke communications for each specific market sets them apart and is unique in the communications industry.

Crocmedia are the largest syndicator of sports radio content across Australia.  They broadcast all the action from Australia’s favourite sports with shows including AFL Nation, NAB AFL Trade Radio, Football Nation, NRL Nation, Big Bash Nation, Sportsday, Off The Bench, Reel Adventures, The Driver’s Seat and TV shows including Future Stars, Women’s Footy, Footy SA and Footy WA. Crocmedia also produce native podcasts including The Sounding Board and Don’t Shoot the Messenger.

 

The Role

This role leads, motivates and manages the the Sales Team to achieve revenue budgets for Crocmedia in New South Wales. The role establishes and services the New South Wales client base to be the benchmark in deliverables, service and communication. In management and servicing of assigned agencies, the successful candidate will be the media partner of choice for due to high level of service, communication and deliverables to clients. The objective is to be known by media agencies as a reliable and solid partner for their clients. The successful candidate will have a history of demonstrating regular introduction and conversion of new businesses, as sourcing and securing new commercial partners for Crocmedia is a primary responsibility of the role.

The role will work cohesively with the entire sales team both with communication, creative ideas and team building initiatives. The successful candidate will be a leading example to all sales staff, including sharing all information that will assist with presenting to clients or improving sales techniques.

 

Expressions of interest, which may include a covering letter and CV, should be emailed to julieanne@bkdexecutiveleaders.com

Applications Close Friday 25th April

Senior Content Specialist at Resimax Group

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The Resimax Group story started in Melbourne over two decades ago with Ozzie Kheir, and his two brothers. Like all great journeys, it began with small steps that were guided by a clear vision. And driving that vision was a spirit of collaboration, family values and always putting customers first.
RESIMAX has grown to become one of Australia’s most successful, innovative and dynamic property groups. Their diversified family of brands and affiliated companies creates value across the entire property spectrum from end-to-end. In total, they control more than 4,000 residential lots and homes, with an end-developed value in excess of $1.8 billion dollars. Today, as they embrace an exciting new phase of growth, expansion and diversification, some things haven’t changed in over 20 years. With Ozzie at the helm with his entrepreneurial zeal and considerable experience across hotel, development and hospitality, RESIMAX is still driven by the same vision. That is, of always going beyond tomorrow to create the property business of the future.

The Role
This is a new role that has been created to maximise the growing potential of content across the marketing team’s group of brands. The primary focus of this role is to set and execute the content strategy across RESIMAX, Tick Homes, TYM and Residential Development Projects. The successful candidate will outline their own metrics for success (against relevant benchmarks) and then work to deliver on these metrics. The candidate will be able to ideate content, identify content opportunities, work with creative and design teams for UX (both internally and externally), and funnel the activity through their own content plan to go live by the pre-determined date. This role will suit someone who is motivated by an entrepreneurial, flat-structured team environment and ultimately holds a strong passion for the power of content.

The Senior Content Specialist role is an important new position within the RESIMAX Group. Historically, RESIMAX is open to shaping the role to suit the talent and their experience (towards the best outcome for all) and this role is no different, so you’ll have significant input on how the task at hand should be treated based on your experience. This role will report into the Chief Executive Officer, Steve Hooker.

Major functions and responsibilities include but will not be limited to:
• Facilitate the strategy, creation and delivery of content for all digital channels, collaborating with brand managers
• Collaborate with the Brand Managers to identify new audiences and to create customer journeys
• Work closely with Brand Managers to set-up content metrics that correlate to overarching success metrics
• Create and maintain content plans to ensure content delivery to schedule
• Ideate and contribute to copywriting & content creation (working with in house and outsourced teams)
• Monitor and enhance customer engagement with content and brand messages
• Perform content audits and identify content gaps

Mandatory experience for those applying;
• A minimum 2-3 years experience in digital within the advertising & media industry.
• Strong understanding of content, digital and social media.
• Demonstrated ability to plan and accomplish multiple goals within a specified deadline
• A positive attitude to hit the ground running in an entrepreneurial, flat structured team environment

Applications Close Friday 15th March 2019
Expressions of interest, which may include a covering letter and CV, should be emailed to julieanne@bkdexecutiveleaders.com

 

Digital Marketing Specialist at Racing.com

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ROLE FULFILLED

Racing.com is Australia’s premier thoroughbred racing media organisation, offering content across broadcast, digital and social media platforms. A joint venture between Racing Victoria and Seven West Media, Racing.com is the media rights holder for Victorian and South Australian thoroughbred racing, as well as broadcasting Hong Kong and other selected international feature race meetings. Through Free-To-Air channels 78 (metropolitan) and 68 (digital), and Foxtel 529, Racing.com reaches 95% of the available Australian television viewing audience.

Racing.com is also a rapidly growing digital media destination for thoroughbred racing news, content, vision, fan engagement, marketing and the promotion of events, complimented by a suite of world class consumer focused digital products across Web, Mobile and Apps (iOS, Android).

The Role

This is a new role that has been created in Melbourne to maximise a key commercial asset within Racing.com’s digital team. The primary focus of this role is to increase direct engagement with Racing.com’s existing 300,000+ customer database (primarily via eDM communications), but this will involve more than email campaign management. The successful candidate will increase engagement with this direct audience by increasing open rates, click through rates, growing the volume of commercially partnered content, and focus on retention and acquisition strategies as part of the overall content/marketing mix. The candidate will be able to ideate content, identify branded content opportunities, work with design teams for UX, engage the content team for assets and copy and funnel the activity through to despatch of eDM communications. The suitable candidate will show, from their proven history, that they can bring their own unique flavour, ideas and approach to the task.

The role of Digital Marketing Specialist (CRM Focus) demands an ability to take many different projects and tasks on at any given time and drive them through successfully. This role will report into the Digital & Brand team

Major functions and responsibilities include but will not be limited to:

  • Creating and executing a strategy to driving increased engagement with existing database
  • Creating a seamless end-to-end process for commercial partners to leverage the database and eDM platform
  • Being responsible for campaigns and project management from inception to execution (despatch)
  • Adopting a ‘push’ approach to increase engagement, profiling and overall database acquisition
  • Leading and developing strategic and creative integrated solutions for Racing.com commercial clients
  • Delivering accurate and timely reporting
  • Contributing to the wider digital team business priorities.

Mandatory experience for those applying;

  • A minimum 2-3 years experience in digital within the advertising & media industry.
  • Strong understanding of digital and social media.
  • Strong experience in developing and executing content ideas through eDMs / CRM processes
  • Proven ability to think strategically in the development of integrated client solutions.
  • creating and distributing eDMs (beyond email management)
  • ideating and executing commercially driven content
  • Demonstrated ability to plan and accomplish multiple goals within a specified deadline
  • Eagerness to pick up an opportunity and proactively make an impact

Applications Close Friday 1st March  2019

Expressions of interest, which may include a covering letter and CV, should be emailed to sophiedeligny@bkdsportsleaders.com