Social Media Manager @ Digital Eagles

Background:

Digital Eagles are one of the fastest-growing digital marketing agencies in Australia and are seeking a Social Media Marketing Manager to join their growing team. 

If you are a Social Media Manager with agency experience and experience working with a multitude of clients, then this could be the role you have been dreaming about. 

Digital Eagles’ people are their greatest asset. You’ll have the opportunity to work amongst some of the most experienced and technical minds in the industry. They are a supportive team where you can learn, be heard and grow your career. 

 

The Role:

You will have the responsibility of building, maintaining and expanding relationships with both new and existing clients. You will be managing a range of projects from setup to completion, including full-funnel campaigns and social media marketing campaigns. You will be managing a range of campaign tasks; including developing and overseeing the scope, budget and scheduling of projects – ensuring deadlines are met.

What you’ll need:

  • Minimum 3-5 minimum years of experience in Marketing/Paid Social
  • Excellent team management and collaboration skills, ability to support and nurture fellow team members
  • Possess a strong understanding of paid social media advertising platforms and know-how to define, segment and target people online with an ability to deliver reporting
  • Ability to deliver paid media campaigns across social channels, with a heavy focus on Facebook and Instagram
  • End to end campaign management including communications planning, briefing, campaign execution and reporting
  • Experience in analytics and insights to help maximise campaign performance
  • The day-to-day management of clients’ advertising campaigns including Facebook and Instagram
  • Establishing productive & collaborative relationships with our team to ensure projects run smoothly
  • Working collaboratively across Sales, Marketing and Customer Support teams to lead the successful on-boarding of new accounts; understanding key client business drivers and ensuring extraordinary customer success and retention
  • Effectively address inquiries, feedback and complaints raised by customers
  • High attention to detail and experience in analytics and reporting to ensure that all campaigns are driving brand awareness an overall increase in sales
  • Ensure campaigns are customer-focused, engaging and impressive
  • Experience in Adobe Photoshop or relevant design software
  • Facebook Blueprint Certification not essential but highly regarded

What you’ll bring:

  • Be positive and forward-thinking to contribute ideas and knowledge around internal systems, productivity and job profitability
  • Be a self-starter, initiator and a person who has something to prove
  • Be confident in using your experiences and expertise
  • Contribute to your workplace culture because a great workplace is one where everyone is respected, engaged and valued!
  • You’re an agile team contributor who is proactive and able to anticipate and jump on mission-critical tasks. You’ve got a wicked sense of humour and creative flair

 

Expressions of interest which may include a cover letter and CV should be forwarded to julieanne@bkdexecutiveleaders.com

 

Director, Strategy & Experience @ CHE Proximity

Background:

CHE Proximity believe that more than ever before the medium, the messaging and sequencing are inseperable from each other.

‘Unlike any time in history, connecting the medium, the message, and its sequencing to the consumer is more vital than ever.

Connected creativity is the synchronisation of strategic positioning, engaging creative, combined with the next generation of engagement planning to ensure ideas create the cut-through needed to deliver the strongest commercial performances. Today, creativity cannot be left to chance. One brand expression or big TV ad is simply not enough.

More than ever, brands need to live in culture and our consumers worlds, allowing audiences to not only consume brands, but take part in owning, creating and amplifying them. To do this, the role of influencers, publishers, the news and bought media are inseparable from each other and the expression of the idea itself. To create such work, the classic disciplines of the marketing mix – advertising, experience, PR, CRM, media, digital – must all be unified, removing P&Ls, biases and incumbency to reveal a new breed of agnostic agency, resulting in connected creativity.

At CHE Proximity, they see this as the shift from brand as advertising to brand as experience. It is as profound a change in advertising as the printing press was to the democratisation of information. CHE Proximity are investing their every effort into leading this transformation and in doing so, supporting the sustainability of their cherished industry as an essential ingredient of modern commerce.

This is what they call Connected Creativity.

 

The Role (Melbourne):

Investing in People

Mentor/Coach the broader team – Planning, Investment & Performance

Key People and Development support for the media team

Support the team in their development and build them to be key individuals within the agency

Help the team problem solve, time management, build relationships internally within the agency and with clients

 

Pumping up Media

Maintain and develop GAD relationships to ensure consistency of expectations and output of work

Design processes and instigate relationships between Brand Planning team and Media to ensure consistent strategies across our clients

Interrogate current media partners to identify new business opportunities and take relevant ideas to internal stakeholders

Encouraging media to be present at all creative briefings to ensure we are driving the ideal full service scenario

Build training initiatives for Account Service and manage internal media training

 

Showcasing CHEP

Continue working closely with Client Patch and managing these specific client relationships

Consistency of Output from the agency – proud of presentations, pushing the boundaries (wow moments), media firsts

Work on new business with:

  • Key involvement in pitches
  • Scout new business opportunities
  • Key contact for new client onboarding/set up

Continue to build strong relationships with media partners to ensure we are delivering the best outcomes for our clients and making partners want to work with CHEP.

 

Expressions of interest which may include a cover letter and CV should be forwarded to Julieanne@bkdexecutiveleaders.com

 

 

Commercial Strategist @ Data, Tech, Media & Content Organisation

Background:

We are currently recruiting for a Commercial Strategist with an innovative, publicly listed organisation in data, technology, media and content. This is a senior role, reporting directly into the Commercial MD, with 3 direct reports. The successful candidate will have a number of years experience as a Strategic Manager of a business and or division.

 

Key areas of responsibility;

Design go to market strategies with the commercial team

Assess current commercial products to prepare new go to market products

Create a future focus product pipeline to ensure market relevance

Assess competitive environment and ensure organisation is ahead of market with new products

Work with the commercial team to ensure alignment on direction and strategy execution

Attend select meetings on current and future state of the organisation with key clients

Manage insights and commercial excellence in team members

Represent the organisation’s commercial division at relevant media industry events

Work with Commercial MD to create new revenue streams through trading deals, partnerships and special projects

 

 

Expressions of interest which may include a CV and cover letter should be forwarded to julieanne@bkdexecutiveleaders.com

 

 

Growth Marketer @ Tribe Group

Background

TRIBE is an Australian startup revolutionising influencer marketing across the globe. Since launching 3.5 years ago, TRIBE’s traction and growth has been nothing short of impressive. The company has attracted $18M of funding from private and institutional investors, has successfully expanded into the UK, and now the US. TRIBE is self-serve marketplace where brands can easily identify, connect and buy social media influencer content. Founded by Digital Content expert and TV/ Radio personality Jules Lund, TRIBE has won numerous industry accolades and occupies a leadership position in their respective markets.

 

The Role

TRIBE is looking for a curious growth marketer to join their fast growing global company and Growth Marketing team. The successful candidate will be responsible for devising and executing paid, social and email drip campaigns to drive the acquisition, activation and retention of TRIBE’s influencers and creators. On top of digital tactics, this role will stretch to event based activity, manual activation and a range of social media tactics. Data and results driven, this person will be able to report on campaign activity and suggest optimisations to continuously drive better results. A nimble (and creative) thinker, they’ll be ready to take on this challenge and test the new approaches daily – as that’s what drives and excites them.

 The role is based in Melbourne, Australia but with a global remit across our main markets – Australia, UK and US.

 

Expressions of interest which may include a cover letter and CV should be forwarded to julieanne@bkdexecutiveleaders.com

Group Sales Manager, VIC Key Accounts @ News Corp Australia

Background

News Corp Australia are Australia’s number one and most influential media organisation with more than 150 prestige brands across news, sport and lifestyle. Each month more than 17 million Australians choose to consume news and information from News Corp Australia’s digital and print products – more than any other media group in Australia.

 

The Role

Lead your team to develop and drive advertising sales strategies and innovative responses to campaign briefs and grow revenue from national key accounts. Provide client-focussed media solutions across all of News Corp’s offerings including digital, print, video, podcasts and content integration.

Reporting to a Group Sales Director, you will lead a team of experienced and motivated Key Account Sales Managers while demonstrating your tenacity and resilience to forge strong relationships with direct clients.

    • Mentor and coach the team ensuring they reach their potential and exceed their sales targets.
    • Maintain a high performance culture of collaboration and creativity to ensure commercial business goals are met.
    • Interpret industry trends and guide the team to deliver creative concepts to meet client expectations.
    • Identify opportunities for the business to grow/diversify revenue.
    • Bring your proven experience in tailoring media advertising solutions to this role where your innovative ideas will be embraced.

 

Expressions of interest which may include a cover letter and CV should be forwarded to julieanne@bkdexecutiveleaders.com

General Manager, Melbourne @ Hogarth

Background

Hogarth Australia is the world’s leading creative production company. They craft and produce marketing communications for partners, across all media. Whilst Hogarth are passionate about delivering the highest quality of content, they also believe there is a smarter way to make marketing budgets stretch further.

Hogarth Worldwide employs a team of over 4,000, with Hogarth Australia contributing around 100 in-house production specialists across our Sydney and Melbourne-based studios.

 

The Role

The General Manager, Melbourne (GM) is an astute and efficient leader who brings experience from within the industry to lead the diverse and continually evolving business operations in Melbourne. The GM will join the national ‘Management Team’ and will be responsible for shaping and implementing the vision and for building and driving a high-performance culture across the growing team in the Port Melbourne studios.

Key accountabilities and team responsibilities include the following in Melbourne;

  • People and Culture
  • Client Partnerships
  • Product
  • New Business

 

 

Expressions of interest which may include a cover letter and CV should be forwarded to julieanne@bkdexecutiveleaders.com

 

 

Chief Executive Officer at Pakenham Racing Club

Background

About Pakenham Racing Club (PRC)

Established in 1875, PRC has a long and proud history, from humble origins, it is now a leading, multi faceted business-group covering; major events, hospitality, property development, gaming and horse racing. The racing club itself recently underwent a $72 million development to build a state of the art Racecourse (Racing.com Park), Horse Training & Event Centre precinct. With a vision to be the most successful and progressive racing and entertainment provider in Australia, Pakenham Racing Club is on a mission to create the best racing and entertainment experience for members, community, stakeholders and customers.

 

About Pakenham

Located just one hour from Melbourne, the satellite city of Pakenham is a locality within the Shire of Cardinia. Described as being at the ‘front’ of Melbourne’s South East growth corridor, The Shire, and Pakenham itself has a young and rapidly growing population as new housing developments have boosted its population and infrastructure.

 

The Role of Chief Executive Officer

Reporting to the Board, leading a highly experienced and capable team, this challenging and complex leadership role encompasses all the following aspects:

• Major racing & training operations at Pakenham Racecourse

• Large functions & events business

• Managing the Clubs property holdings and land development opportunities

• Cardinia Club hospitality and gaming Venue (105 EGMs)

• Club Officer hospitality and gaming Venue (60 EGMs)

• Responsible for governance, legal, financial, commercial & strategy

 

You will be responsible for the development & achievement of the Clubs strategic plan. With a key focus on building on an already strong operation you will possess the skills, experience & attributes to further grow the horse racing, training & hospitality/gaming footprint and the business success of the Pakenham Racing Club. You will be able to demonstrate a strong track record in leadership, managing multiple stakeholders and in delivering high levels of members & customer service facilities and service offerings. Experience in industries at scale that represent a large & diverse workforce that includes racing, hospitality and gaming. You will also demonstrate achievements in community brand development and high-performance workplace culture.

 

Applications closed.

Strategy & Insights Lead – In House Content Agency

An exciting opportunity exists for a Strategy & Insights Lead in a new, in-house, content agency being launched within a major tech based publisher. This role is based in Melbourne. As an in-house insights resource, the Strategy and Insights Lead uses data and analytics to identify the most effective content approach towards performance based results.

 

You will be responsible for the planning and development of successful content campaigns and some longer-term content strategies across a breadth of clients (via the commercial team). This role will see you enable the commercial team to achieve commercial growth through effective, results driven content insights and strategies. As well as your primary role within the in-house agency, you will also provide some media strategy resource to the sales team as required.

 

 

Key responsibilities, requirements & experience;

  • Lead and uncover insights, harness strategic thinking, create performance based solutions and drive commercial outcomes (conversions from briefs to booked content campaigns)
  • Own the process of insight, strategy, concept and response across content briefs and proactive pitches
  • Provide strategic content support to the commercial team and their clients by understanding and interpreting business needs and objectives. This involves interrogating a brief to ensure you have all the information required to deliver a results based content solution (via your in house agency team and process)
  • Assess creative work to identify that it delivers on the brief in a way that will be both results driven, and allow for production excellence,
  • Develop a cohesive relationship with the sales team ensuring regular communication
  • Bring experience across research and audience tools to add further value to existing insights development methods

 

The successful candidate will have at least 3 years experience in a similar capacity (i.e. Strategy or Insights Lead). The role will suit a resilient professional who is motivated by a fast paced environment.

 

Expressions of interest which may include a cover letter and CV should be emailed to julieanne@bkdexecutiveleaders.com

 

Group Commercial Director QLD at Crocmedia

Background

Crocmedia is a multi-platform content and entertainment group of companies with the unique capability to deliver brand stories to national audiences across Australia. Their  commitment to create bespoke communications for each specific market sets them apart and is unique in the communications industry.

Crocmedia are the largest syndicator of sports radio content across Australia.  They broadcast all the action from Australia’s favourite sports with shows including AFL Nation, NAB AFL Trade Radio, Football Nation, NRL Nation, Big Bash Nation, Sportsday, Off The Bench, Reel Adventures, The Driver’s Seat and TV shows including Future Stars, Women’s Footy, Footy SA and Footy WA. Crocmedia also produce native podcasts including The Sounding Board and Don’t Shoot the Messenger.

 

The Role

This role leads, motivates and manages the the Sales Team to achieve revenue budgets for Crocmedia in Queensland. The role establishes and services the Queensland client base to be the benchmark in deliverables, service and communication. In management and servicing of assigned agencies, the successful candidate will be the media partner of choice for due to high level of service, communication and deliverables to clients. The objective is to be known by media agencies as a reliable and solid partner for their clients. The successful candidate will have a history of demonstrating regular introduction and conversion of new businesses, as sourcing and securing new commercial partners for Crocmedia is a primary responsibility of the role.

The role will work cohesively with the entire sales team both with communication, creative ideas and team building initiatives. The successful candidate will be a leading example to all sales staff, including sharing all information that will assist with presenting to clients or improving sales techniques.

 

Expressions of interest, which may include a covering letter and CV, should be emailed to julieanne@bkdexecutiveleaders.com

 

So what was that S P A C E Series thing all about?

In my first weeks with BKD Executive Leaders I undertook one of our own company’s services, a Psychometric test, with our Executive Director Rob Kerr (PhD) so that I could experience and understand the service intimately. The resulting profile suggested, among other things, that I was “a radical thinker, [who will] look beyond the obvious, searching for the new and unconventional.” So, it was perhaps little surprise to Rob that one of my first ‘expense’ requests as an executive recruiter was a trip to Byron Bay for S P A C E series. Luckily, I had joined a company who saw opportunity and possibility in the unknown.

 

Space Series promoted itself as “A community of disruptive leaders coming together in Byron Bay for three nights to disconnect, collaborate, and create in one of the most inspiring locations on earth.” For me personally, a few months into my new role as Industry Lead for Media & Marketing at BKD Executive Leaders, meant that I was keen to explore the possibility and potential of this event from both a connections perspective but also a bubble-burster. After having been in media for over 15 years I just yearned for some topics and conversations outside ‘my world’. I love my industry but with a recent shift from working ‘in’ it, to servicing it through executive recruitment, it was important for me to shift my perspective… with action. I applied. That’s right, no one could just ‘buy’ a ticket to this event, applicants underwent a phone screener to assess their suitability to the event goal towards making a more ambitious Australia through shared ideas and collaboration.

 

The fact that the content and description of this event was relatively loose… as in, hard to explain if someone was to ask you what it’s all about (something that would normally annoy me) actually made it more attractive at this point… anything was going to be possible content-wise – and if 200 other guests were also thinking this way, well I figured that could make for a pretty unique experience. Or as I found most people were thinking beforehand, s p a c e was either going to be absolutely awesome or a complete F*ing disaster.

 

The buzz began at the airport in Melbourne where… you could kind of tell if someone sitting at the gate was headed to Space Series. This is hard to explain but as people were preparing to fly into the unknown, they had a shared ‘sparkle’ of enthusiasm in their eye, they were ‘smiley’ (open) and just vibing for lack of a better term. They were clearly ‘space cadets’. In the weeks prior to lift off we were sent snippits of other attendees profiles, not so much their occupations, but what they were doing on the planet (somewhat daunting for someone like me who’s been ‘doing’ advertising for 15 years and arguably not contributing much to the planet beyond brand driven content and partnerships). For example, I read one of the guests was using her senior citizen silent discos to help fight dementia. Another re-designing the integration of life and work. Another maintaining a healthy sex life after 70.

 

 

There was a lot of pressure on the launch night. We all had our eager, ‘ready’ faces on… for the event organisers who’d kept a fair bit of info close to their chest it was game time. Make or break. Plenty of mishaps tried to break it – sideways rain into the event tent space, speakers and electronics shorting out… but as the pre-show energy continued to lift, despite these faults, it became clear that one thing had been very carefully and strategically nailed… the people at this event. A guest lift of positive, influential, open-minded, leading people of all ages and walks of life rallied their support behind the organisers and I would argue literally created the energy that saw the electronics and speakers re engage in a crucial climactic moment of CJ Holden’s welcoming speech. Yes. This was going to be a good event. We could all exhale.

 

The event content itself was ‘brought by the people’, that is to say, all 200 attendees had to contribute their discussion, workshop or story topic. Other than some rather sensational pre-organised entertainment (a blind, sensory, dinner experience guided by Yuma Decaux a 3D artist who lost his sight to a firework in Bali to Isabella Manfredi’s first ever solo performance of original music outside her band The Preatures to nightly music vibes by Mykel Dixon & Phil Cebrano), this was the content of the event. We were the content. On the first morning there was a board of empty schedule spots (like a hospital OR schedule) and people literally pinned their topic post-it to the wall. What did this mean? A helluva spectrum of content and options. Here are a handful of the 200 topics to give you a sense of that diversity;

“It’s ok to not have kids these days, isn’t it”

“Creativity can Change the World, Lessons from a Life in Africa”.

“Giving the finger to convention”

“Would you Marry a Robot”

“Global Village – Designing the Community We Want”

“What the Hell is Your Child Talking About – A Conversation with the Next Generation”

“Bio Hacking our way to happiness with micro dosing”

“It’s 2100. AI has created a jobless world – find our meaning”

 

A broad spectrum meant for broad quality. Some sessions exceptional, mind-cracking and robust – leaving me with a feeling of needing more (and taking real action since returning home) – some sessions not quite what was expected (in some instances, I found titles were almost ‘click bait’ to draw a crowd, when the actual content was focussed elsewhere). I’d suggest the event organisers would see content curation as an opportunity for next year – not to change topics but rather ensure they were the best they could be, and pitched accordingly. No matter what though – conversations were robust. Whether it was a youth lobbyist (yes an actual young person) challenging someone from an older generation on their stereotyping or a leading business professional’s jaw literally dropping at learning about a world of micro-dosing they never even knew existed… you could see barriers coming down everywhere and I suppose that is the centre-point for change and progress. Understanding the world outside our own bubble.

I personally spoke about ageism in my industry, a topic I’ve always had an eye on that’s been supercharged since officially stepping into recruitment. It was unbelievably powerful having a CEO or two speak up, taking ownership for their own contribution to this issue – while another attendee shared learnings, strategies and benefits of specifically hiring more experienced people with years of experience under their belt. We all learned through each other.

 

More than anything, the cadet guide point to ‘leave your job at the door’ made this experience deeper in its authentic networking connectivity. We in fact burned a structure with all our names and titles on it. As a guest you got to know fellow space cadets by the sessions you saw them in, their points of view, how they approached challenging group discussions when they held a differing point of view… you got to like people (or decide they weren’t necessarily your cup of tea) for who they were, not what they did. For the most part, only on the final night when people were starting to swap details did you come to realise how people spent their nine-to-five… and making those realisations was absolutely fascinating. I literally got told “wow, I would never have thought you were an executive recruiter” (I chose to take it as a compliment). For me, that experience felt like being in year twelve and going around asking my friends what they’d decided to be after their careers counselling sessions, an anaesthesiologist, an educator, a politician? No way! Amazing! Only then did I start to grasp the gravity of the influence at the event.

So would I go again? Absolutely. Because any time we’re having progressive conversations, looking beyond the obvious, outside our industry and bubble, is a time for learning and growth, a time for perception shifting and ego smashing … is a time I will make s p a c e for.

 

At the beginning of this piece I mentioned BKD’s Psychometric testing service. BKD offers psychometric testing to provide a more objective assessment of personality than is normally possible from a typical interview… it can also teach you a lot about your self, which can be used proactively in interviews and career development. Get in touch for more details connect@bkdexecutiveleaders.com.au