Digital Marketing Specialist at

ROLE FULFILLED is Australia’s premier thoroughbred racing media organisation, offering content across broadcast, digital and social media platforms. A joint venture between Racing Victoria and Seven West Media, is the media rights holder for Victorian and South Australian thoroughbred racing, as well as broadcasting Hong Kong and other selected international feature race meetings. Through Free-To-Air channels 78 (metropolitan) and 68 (digital), and Foxtel 529, reaches 95% of the available Australian television viewing audience. is also a rapidly growing digital media destination for thoroughbred racing news, content, vision, fan engagement, marketing and the promotion of events, complimented by a suite of world class consumer focused digital products across Web, Mobile and Apps (iOS, Android).

The Role

This is a new role that has been created in Melbourne to maximise a key commercial asset within’s digital team. The primary focus of this role is to increase direct engagement with’s existing 300,000+ customer database (primarily via eDM communications), but this will involve more than email campaign management. The successful candidate will increase engagement with this direct audience by increasing open rates, click through rates, growing the volume of commercially partnered content, and focus on retention and acquisition strategies as part of the overall content/marketing mix. The candidate will be able to ideate content, identify branded content opportunities, work with design teams for UX, engage the content team for assets and copy and funnel the activity through to despatch of eDM communications. The suitable candidate will show, from their proven history, that they can bring their own unique flavour, ideas and approach to the task.

The role of Digital Marketing Specialist (CRM Focus) demands an ability to take many different projects and tasks on at any given time and drive them through successfully. This role will report into the Digital & Brand team

Major functions and responsibilities include but will not be limited to:

  • Creating and executing a strategy to driving increased engagement with existing database
  • Creating a seamless end-to-end process for commercial partners to leverage the database and eDM platform
  • Being responsible for campaigns and project management from inception to execution (despatch)
  • Adopting a ‘push’ approach to increase engagement, profiling and overall database acquisition
  • Leading and developing strategic and creative integrated solutions for commercial clients
  • Delivering accurate and timely reporting
  • Contributing to the wider digital team business priorities.

Mandatory experience for those applying;

  • A minimum 2-3 years experience in digital within the advertising & media industry.
  • Strong understanding of digital and social media.
  • Strong experience in developing and executing content ideas through eDMs / CRM processes
  • Proven ability to think strategically in the development of integrated client solutions.
  • creating and distributing eDMs (beyond email management)
  • ideating and executing commercially driven content
  • Demonstrated ability to plan and accomplish multiple goals within a specified deadline
  • Eagerness to pick up an opportunity and proactively make an impact

Applications Close Friday 1st March  2019

Expressions of interest, which may include a covering letter and CV, should be emailed to

Chief Operating Officer at


BKD Sports Leaders are currently searching for a Chief Operating Officer on behalf of is a 24-hour racing service, where fans can watch live racing for all race meets in Victoria, South Australia and Hong Kong, as well as regular racing programs. This is an exciting opportunity to take a leadership position within this innovative Sports Media organisation.

Key Responsibilities

  • Lead the Commercial Division which includes making advertising sales, managing contracts with wagering partners and building the B2B media brand of
  • Work across the broadcast, editorial and digital teams to further develop the cross-platform product offering whilst ensuring operational effectiveness and efficiency within the current operations.
  • Develop strategic partnerships and manage new business units and joint ventures.
  • Support the CEO in developing the business strategy and driving the operations. Plan for enhancing business capability that is aligned to growth.
  • Support the CEO and Legal Counsel in business and rights acquisitions.

The successful candidate will have a strong understanding of the Sports and Entertainment/Wagering media landscape. Ideally they should have around 10 years’ experience in managing commercial sales and fulfilment. S/he will have worked in one of, or a combination of; Media Agencies, Sports Federations, Wagering Businesses, Media Networks or Brands with direct exposure and involvement in sports.

Further, they will be able to demonstrate a strong history of successfully managing and improving business operations, building and maintaining relationships with multiple stakeholder groups, displaying commercial acumen, effective negotiations, and a track record of achieving stretch targets. If you would like the full job description for this role, please email Ben Buckley at

Applications have now closed for this role.