Background

The Role

Expressions of interest which may include a cover letter and CV should be forwarded to julieanne@bkdexecutiveleaders.com

Background

About Pakenham Racing Club (PRC)

Established in 1875, PRC has a long and proud history, from humble origins, it is now a leading, multi faceted business-group covering; major events, hospitality, property development, gaming and horse racing. The racing club itself recently underwent a $72 million development to build a state of the art Racecourse (Racing.com Park), Horse Training & Event Centre precinct. With a vision to be the most successful and progressive racing and entertainment provider in Australia, Pakenham Racing Club is on a mission to create the best racing and entertainment experience for members, community, stakeholders and customers.

About Pakenham

Located just one hour from Melbourne, the satellite city of Pakenham is a locality within the Shire of Cardinia. Described as being at the ‘front’ of Melbourne’s South East growth corridor, The Shire, and Pakenham itself has a young and rapidly growing population as new housing developments have boosted its population and infrastructure.

The Role of Chief Executive Officer

Reporting to the Board, leading a highly experienced and capable team, this challenging and complex leadership role encompasses all the following aspects:

• Major racing & training operations at Pakenham Racecourse

• Large functions & events business

• Managing the Clubs property holdings and land development opportunities

• Cardinia Club hospitality and gaming Venue (105 EGMs)

• Club Officer hospitality and gaming Venue (60 EGMs)

• Responsible for governance, legal, financial, commercial & strategy

You will be responsible for the development & achievement of the Clubs strategic plan. With a key focus on building on an already strong operation you will possess the skills, experience & attributes to further grow the horse racing, training & hospitality/gaming footprint and the business success of the Pakenham Racing Club. You will be able to demonstrate a strong track record in leadership, managing multiple stakeholders and in delivering high levels of members & customer service facilities and service offerings. Experience in industries at scale that represent a large & diverse workforce that includes racing, hospitality and gaming. You will also demonstrate achievements in community brand development and high-performance workplace culture.

Applications closed.

An exciting opportunity exists for a Strategy & Insights Lead in a new, in-house, content agency being launched within a major tech based publisher. This role is based in Melbourne. As an in-house insights resource, the Strategy and Insights Lead uses data and analytics to identify the most effective content approach towards performance based results.

You will be responsible for the planning and development of successful content campaigns and some longer-term content strategies across a breadth of clients (via the commercial team). This role will see you enable the commercial team to achieve commercial growth through effective, results driven content insights and strategies. As well as your primary role within the in-house agency, you will also provide some media strategy resource to the sales team as required.

Key responsibilities, requirements & experience;

• Lead and uncover insights, harness strategic thinking, create performance based solutions and drive commercial outcomes (conversions from briefs to booked content campaigns)
• Own the process of insight, strategy, concept and response across content briefs and proactive pitches
• Provide strategic content support to the commercial team and their clients by understanding and interpreting business needs and objectives. This involves interrogating a brief to ensure you have all the information required to deliver a results based content solution (via your in house agency team and process)
• Assess creative work to identify that it delivers on the brief in a way that will be both results driven, and allow for production excellence,
• Develop a cohesive relationship with the sales team ensuring regular communication
• Bring experience across research and audience tools to add further value to existing insights development methods

The successful candidate will have at least 3 years experience in a similar capacity (i.e. Strategy or Insights Lead). The role will suit a resilient professional who is motivated by a fast paced environment.

Expressions of interest which may include a cover letter and CV should be emailed to julieanne@bkdexecutiveleaders.com

Background

Crocmedia is a multi-platform content and entertainment group of companies with the unique capability to deliver brand stories to national audiences across Australia. Their  commitment to create bespoke communications for each specific market sets them apart and is unique in the communications industry.

Crocmedia are the largest syndicator of sports radio content across Australia.  They broadcast all the action from Australia’s favourite sports with shows including AFL Nation, NAB AFL Trade Radio, Football Nation, NRL Nation, Big Bash Nation, Sportsday, Off The Bench, Reel Adventures, The Driver’s Seat and TV shows including Future Stars, Women’s Footy, Footy SA and Footy WA. Crocmedia also produce native podcasts including The Sounding Board and Don’t Shoot the Messenger.

Expressions of interest, which may include a covering letter and CV, should be emailed to julieanne@bkdexecutiveleaders.com

This is the Senior creative role within a new, in house, content agency being launched within a major tech based publisher. The Creative Director (Content) will create and drive content ideation, delivering content solutions that generate value and performance based results for key corporate clients.

Working with the content producer and client solutions lead (who represents key corporate clients via the commercial team), the Creative Director will be responsible for the creative vision and the delivery of successful, results based, content outcomes. This will mostly involve the creative direction of video content but will also include website articles (with graphics), photos, graphics and audio.

Key responsibilities and role requirements;

• Strong understanding of the creative process and the ability to harness the passion associated with this process
• Proven ability to manage a number of projects from conception to delivery through prioritizing and strong planning skills
• Bring strategic insight and direction to pitches and internal communications
• Create a culture of curiosity which keeps the team on top of trends and best practice resulting in industry leading content production.
• Introduce new tech, with a view to proactively and reactively addressing client need,
• Defines deliverable, performance-based, client objectives and sets standards of excellence for all creative output
• Ability to work with graphic design and publication design software
• Highly effective managerial and interpersonal skills that will translate to exceptional team leadership and a consistent level of service and creative output from the in-house agency

The successful candidate will have at least 3 years experience in a similar creative director position. The role will suit a resilient professional who is motivated by a fast paced environment.

This role is based in Melbourne.

Expressions of interest which may include a cover letter and CV should be emailed to julieanne@bkdexecutiveleaders.com

Background

The purpose of the AFL is to progress the game, so everyone can share in its possibilities.

We are Australia’s premier sporting organisation supporting a constantly evolving men’s national competition which has experienced rapid growth over the past 10 years in addition to an important and growing AFLW competition and other key competitions such as AFLX, IRS, VFL, NEAFL and the NAB League. The AFL currently has 650 permanent employees across the five state bodies, AFL Vic, NSW/ACT, QLD, NT, Tasmania and at AFL House. The AFL organisation is responsible for growing and developing Australian Football across Australia and around the world.

The Role

Reporting to the Head of Communications, this role is responsible for developing and executing strategic promotional plans that delivers earned media focusing on our target audience segments and markets for key products, projects and initiatives across AFL. The scope includes priorities and projects across AFL, AFLW, AFLX, IRS, Commercial partnerships, International, Game Development, inclusion and diversity.

The primary purpose of this role is to grow audiences, particularly with our target audience segments of Avid fans, Women & Girls, Kids and Multicultural with a focus on non traditional media.

This role will collaborate and influence both internally across multiple departments and externally with key media, influential organisations and other stakeholders with strong planning and communications skills.

This role is based at AFL House, Docklands, Melbourne.

Expressions of interest, which may include a covering letter and CV, should be emailed to julieanne@bkdexecutiveleaders.com

Background

Racing.com is Australia’s premier thoroughbred racing media organisation.  A joint venture between Racing Victoria and Seven West Media, Racing.com operates a national 24 hours a day, seven days a week linear free to air channel, broadcasting Victorian, South Australian and Hong Kong racing, plus market leading news and form services on its digital and social platforms.

The Role

The role of GM Content & Editor in Chief will be responsible for:

• News room and editorial agenda across all platforms
• Content, engagement and growth across social media platforms
• Production of short and long form feature stories
• Content relationships with key industry partners (breeders, syndicators, sales bodies, trainers, jockeys, owners, race clubs and state bodies)
• Revenue team focused on delivering multi-platform content and advertising solutions for clients.
• Growth agenda on new media platforms (social and OTT services)
• Content sharing alliances with other media outlets (domestic and international)
• Departmental rostering, resource planning and people development responsibility for circa 15 people

Plus:

• Member of the senior Executive team reporting to the CEO
• Deep working relationship with other divisional heads – broadcast; digital; wagering
• Regular appearances in broadcast platform as talent

Please email cover letter and CV to benbuckley@bkdexecutiveleaders.com

Applications close: Monday 27 May

Background

Thread Communications was established in 2012 as an independent communications agency and was acquired by Australia’s leading sports entertainment content syndicator, Crocmedia, in early 2017.

The Thread moto is “Work Hard and Be Nice to People“.  They’re about substance over sizzle, simplicity over complexity, efficiencies over shortcuts, and deeds not words.  The common thread is positivity, agility, ability to multitask, think on your feet and draw from experience – be thinkers and doers who always ensure the best possible outcome.

Core scope of services

• Communications/PR
• Sponsorship management
• Activation & experiential
• Creative execution

The Role

Thread currently has an exciting opportunity for a sports-mad Account Director – Sponsorships, based in Sydney.

This position has the responsibility of managing AFL and A-League sponsorships on behalf of client/s (including a global QSR brand).  You will manage rights-holder relationships and develop and deliver exciting activation and leverage concepts to amplify the partnerships and drive fan engagement.

The role will also drive strategic growth for the Thread business in Sydney through a strong new business development focus.

Client Management 

• Oversee the development of key relationships; proactively building and maintaining strong strategic relationships with clients and rights-holders and partner media, creative and digital agencies
• Coordinate execution of client contractual deliverables to meet client/s expectations and deliver upon the established objectives
• Ensure strong levels of communication across key stakeholder groups internally and externally
• Assist in driving the development of bespoke leverage and activation strategies for clients to maximise partnerships
• Deliver value and innovation across clients’ partnerships, campaigns and promotions
• Oversee scope of work and contractual discussions with clients managing the day to day reporting documents and reviews

Business Development 

• Drive business growth, agency integration and leadership across Thread and broader Crocmedia team
• Call on your extensive network to open opportunities
• Identify and acquire new business opportunities with a focus on commercial growth
• Encourage integration all at levels across the business
• Manage and grow the team in Sydney to become a thriving, profitable business
• Manage Sydney office P&L

Expressions of interest, which may include a covering letter and CV, should be emailed to sophiedeligny@bkdexecutiveleaders.com

Applications close: Friday 17 May

Background

Taboo is an experience led full service agency. They are a team of thinkers, makers and entrepreneurs. Taboo works from an understanding that people today are literate, socially-connected and come equipped with strong brand detectors. This has led to the end of the age where customers are happy to take a brand at its word. Taboo have made it their business to understand the invisible lines between interesting and self-interested, and because of this, they’re specialists in earning attention through creating ideas that people actually want to be a part of.

The Role (Melbourne)

Working within the Strategy Department, the Social Media Executive will help to implement social and digital strategies across all relevant clients, and help drive, manage and monitor their social channels. They will work alongside creative and account service teams as they produce, present and monitor social content. They will also help the Strategy Team in general as they develop briefs, and as social and digital campaigns are developed and rolled out. This is very much a hands-on-the-tools position.

Expressions of interest in the role responsibilities and success factors, which may include a covering letter and CV, should be emailed to julieanne@bkdexecutiveleaders.com

Background

Taboo is an experience led full service agency. They are a team of thinkers, makers and entrepreneurs. Taboo works from an understanding that people today are literate, socially-connected and come equipped with strong brand detectors. This has led to the end of the age where customers are happy to take a brand at its word. Taboo have made it their business to understand the invisible lines between interesting and self-interested, and because of this, they’re specialists in earning attention through creating ideas that people actually want to be a part of.

The Role (Melbourne)

The Content Producer drives and manages the agency’s video & stills content production. The role will report directly into the Senior Producer, and alongside the agency’s event and activation production team.

Key responsibilities:

– Drive and manage all content production – including videography and photography – end to end and in entirety

– Review creative work and allocate external or internal resource to produce that effectively, within a budget and timeline

– Attend and manage shoots

– Drive, manage and source multiple quotes

– Prepare and manage budgets & estimates

– Prepare and manage timelines

– Source and negotiate with talent (including influencers), including the development of contracts

– Work with all relevant agency teams to deliver a clear and constant flow of information, to allow teams to manage clients effectively and avoid any surprises.

-Assist event / activation team if required

– Keep abreast of new directors and suppliers

Expressions of interest in the role responsibilities and success factors, which may include a covering letter and CV, should be emailed to julieanne@bkdexecutiveleaders.com

Expressions of Interest Close Friday 3rd May