Earned Media & Stakeholder Manager at Australian Football League


The purpose of the AFL is to progress the game, so everyone can share in its possibilities.

We are Australia’s premier sporting organisation supporting a constantly evolving men’s national competition which has experienced rapid growth over the past 10 years in addition to an important and growing AFLW competition and other key competitions such as AFLX, IRS, VFL, NEAFL and the NAB League. The AFL currently has 650 permanent employees across the five state bodies, AFL Vic, NSW/ACT, QLD, NT, Tasmania and at AFL House. The AFL organisation is responsible for growing and developing Australian Football across Australia and around the world.


The Role

Reporting to the Head of Communications, this role is responsible for developing and executing strategic promotional plans that delivers earned media focusing on our target audience segments and markets for key products, projects and initiatives across AFL. The scope includes priorities and projects across AFL, AFLW, AFLX, IRS, Commercial partnerships, International, Game Development, inclusion and diversity.

The primary purpose of this role is to grow audiences, particularly with our target audience segments of Avid fans, Women & Girls, Kids and Multicultural with a focus on non traditional media.

This role will collaborate and influence both internally across multiple departments and externally with key media, influential organisations and other stakeholders with strong planning and communications skills.

This role is based at AFL House, Docklands, Melbourne.


Expressions of interest, which may include a covering letter and CV, should be emailed to julieanne@bkdexecutiveleaders.com